General Update :)

Hey Everyone :)

Sorry i’ve been so quiet recently, this term was very busy and now that we are on holiday i’m busy studying for my UNISA exams! I will try post some more makeup tutorials soon and keep you updated with what’s happening in the life of a CMS/Producing/BCOM student!

I don’t know if you guys have checked out my latest posts on 100 Years of Fashion for CMS? Well, now i’m creating a book around those posts :D Quite exciting, as i’ve never made a book before. Will keep you all posted on how it goes :)

Until then, thanks for all the support and feedback! Keep it coming :)

Courts :)


2010: Me, Myself and I

“I believe in Myself.” – Unknown. 

“YOLO!” – You Only Live Once (, n.d.). I wonder who came up with that phrase? Never the less, it was the “Carpe Diem” of the twenty-first century, which encouraged taking risks. Today, anything goes, and this is what current fashion is all about.


2010 encouraged ‘Generation me’. ‘Generation me’ includes people born between the 1970’s and 1990’s, with the idea that they are obligated to put themselves above everything else. However, this is not expressed as a negative connotation, in fact, it is quite the opposite. The concept encompasses self-motivation, to be the best version of yourself that you can be, with phrases such as “Be yourself”, “Believe in yourself”, and more (Twenge, 2006). So, naturally, we were encouraged to take pictures of ourselves.

Voila! Born is the “Selfie”, “A photograph that one has taken of oneself, typically… with a smartphone… and uploaded to a social media website.” (, n.d.). Yes, that definition was found in the online Oxford dictionary. Selfies are used to keep the world up to date with everything that is happening in our lives, from eating, exercising, or spending time with friends, to sleeping, clubbing and even ‘morning-after’ pictures – Yikes!


With fashion icons such as Lady Gaga and Ke$ha emerging, the trend for 2010 was eccentricity (Scaffe and Goodell, 2011). The ‘skinny’ jean returned, and the skinnier the jean was, the better. Later in the year, ‘skinny’ jeans developed into ‘jeggings’, a “combination of spandex and denim” (Scaffe and Goodell, 2011), obviously getting skinnier and skinnier. By the end of the year, leggings had replaced both ‘skinny’ jeans and ‘jeggings’. Denim was embraced for jeans, shirts and even dresses by the end of 2010 (Scaffe and Goodell, 2011). For Winter of 2010, fur was back in fashion. It first appeared as an accessory to jackets and dresses, but towards the end of the year, fur was in full-swing (Scaffe and Goodell, 2011).

Although the inner ‘hipster’ has always been lurking in the shadows, 2014 embraced them with full force. ‘Hipsters’ are probably the biggest fashion icons of the twenty-first century, combining elements from the ‘hippy’, ‘punk’, ‘emo’ and ‘grunge’ movements. ‘Skinny’ jeans or high-waisted pants, plastic-framed glasses, ironic t-shirts, combat boots encompassed the typical ‘hipster look’ (Jellybones, 2014). The main idea was to look ‘vintage’. This included shopping at vintage and secondhand stores, and occasionally borrowing grandad’s clothes.


‘Hipster’ accessories include large flower headbands, neon or black nail polish, bird necklaces, patterned and colourful leggings (Jellybones, 2014). Plugs and multiple piercings were a “must-have”, and obviously a courier bag (definitely not a backpack) was needed for the essentials: your MacBook, iPhone and favourite vinyl LPs, because CD’s are far too ‘mainstream’ for a ‘hipster’ (Jellybones, 2014). Don’t forget to upload that ‘selfie’ to Instagram.

The ironic outcome of the ‘hipster’ movement is that with the intention of wanting to be an “individual”, “alternative” and not “mainstream”, people latched onto this idea, causing the exact opposite affect, and thus creating the latest trend of the twenty-first century.



(All photos taken by Chelsey Sparks Second Year AFDA cinematography student)

- 500 Words.


  1. (n.d.). Fads of the 2010s. [Online]. Available: [Accessed 7 August 2014].
  2. Twenge, J. M. (2006). Generation Me. [Online]. Available: [Accessed 7 August 2014].
  3. (n.d.). Definition of Selfie in English. [Online]. Available: [Accessed 7 August 2014].
  4. Scaffe, R and Goodell, M. E. (2011). Tope 10 Fashion Trends of 2010. [Online]. Available: [Accessed 7 August 2014].
  5. Jellbones, 2014. How To Be A Hipster. [Online]. Available: [Accessed 7 August 2014].

2000’s: Men, Women and Tattoos


“It’s only forever… Not long at all.” – Unknown. 

“The future” (Brillson). That is what was predicted for the 2000’s. But what actually happened was quite the opposite. The decade of 2000 brought on a lot of exciting events: it was the millennium that many were seeing for the first time; three Olympic games took place in Sydney, Athens and Beijing; Facebook, Twitter and Myspace were launched, creating social media frenzy; the iPhone debuted; world chaos occurred, and so much more. There was so much mayhem happening in the world at the time, it seemed as if the fashion world did not know what to make of it all. “If the ‘80s was the decade that style forgot, the noughties has been marked by a more permanent state of forgetfulness.” (Unreich, 2009).



There was never a look that ‘defined’ the 2000’s. Instead, there was a range of items that were “must-haves” (Unreich, 2009) for each outfit. At the start of the millennium, everything was electronic. Metallic colours were the craze, along with sleek blacks and an obscene amount of buckles and straps (Brillson, 2013). It became fashionable to wear white iPod earbuds as an accessory, rather than for actual listening (Brillson, 2013). 



But with the tragedy of the Twin Towers, fashion slowed down, returning to what was familiar. Jeans came heavily back into fashion, with the “super low-rise” and the “flair leg” (Brillson, 2013). Along with the return of the jean, came the “It” (Brillson, 2013) items. People loved to wear brands, signage and logos. Some of these included the “Juicy Couture” velour tracksuit, “Balenciaga” cargo pants and “Von Dutch trucker” hats (Brillson, 2013).



Later in the decade, fashion changed once more, as it always does, bringing back elements of punk. Even though punk was most popular in the 70’s, it resurfaced in the 2000’s with the company of the ‘emo’. The ‘emo’ fashion draws on inspiration from gothic and punk cultures (, 2013). The ‘emo’ mindset was similar to punk, as it wanted to repel conformity. The ‘emo’ appearance was heavily influenced by the goth culture, although it was a “sugar-coated” (, 2013) version, such as using too much eyeliner, but softening the ‘look’ with thick-rimmed glasses. It was a craze that allowed the teenagers that did not quite know their own style, to “try on personalities” (, 2013).



The general look of the ‘emo’ appearance was long, dark hair, straightened and layered with a thick side fringe. ‘Skinny’ jeans were the ‘must-have’ if you wanted to pull of a successful emo look, and dark, ‘black’ eyes, could not forget those if you wanted to be ‘emo’ (, 2013).



Finally, tattoos rounded off the decade. It was an extension to the rebellion of the ‘emo’ look. People frowned upon the idea of permanently scarring a body for life, yet the youth thrived on it. “I do it because it looks cool, full stop” (Henley, 2010). Teens thought it impressive when someone got a tattoo because it meant that they could stand the pain, and look ‘cool’ doing it.


- 500 Words.




  1. Fox, W. (n.d.). 2000 – 2009 timeline contents. [Online]. Available: [Accessed 7 August 2014].
  2. Unreich, E. (2009). Long and Short of the Way we Wore. [Online]. Available: [Accessed 7 August 2014].
  3. Brillson, L. (2013). From Uggs to Y2K, What The 00’s Meant To Us. [Online]. Available: [Accessed 7 August 2014].
  4. (2013). Emo Scene Fashion Including Emo Hair, Clothing, Makeup & Accessories. [Online]. Available: [Accessed 7 August 2014].
  5. (n.d.) Fads of the 2000s. [Online]. Available: [Accessed 7 August 2014].
  6. Doonan, S. (2014). Why Do We Really Get Tattoos? [Online]. Available: [Accessed 7 August 2014].
  7. Henley, J. (2010). The Rise and Rise of the tattoo. [Online]. Available: [Accessed 7 August 2014].
  8. Kwong, M. (2012). Tattoo culture making its mark on millennials. [Online]. Available: [Accessed 7 August 2014]. 

1990’s: Teenager Friendships

“A friend is someone who knows you and loves you just the same.” – Elbert Hubbard.IMG_3220

The decade of 1990 to 1999 was a life-changing decade to say the least! To start off the decade in 1990, the world was swept up by a storm with the introduction of the World Wide Web, a breakthrough in the history of technology. Life would never be the same again. To follow that showstopper, Nelson Mandela, an antiapartheid activitist, was released after 27 years of being a prisoner on Robin Island. Another whirlwind of change! Four years later, he was elected to be the first-ever, black president of South Africa. “Jubilant scenes on the streets of Pretoria followed the ceremony with blacks, whites and coloreds celebrating together” (, n.d.). Apartheid was over and life all over the world had changed once more.


The late nineties saw the dawning of the millennium 2000, which no one had witnessed before. People all over the world thought that the world was going to end. Worldwide, people were buying non-perishable foods and partying like there was no tomorrow, preparing for whatever “zombie-apocalypse” awaited them when the millennium arose! And of course, who could forget every 90’s kid’s dream to be one of the awesome Power Rangers!


“Fashion in the early 1990s was generally loose fitting and colourful. Unless you were going for the grunge look, then colour was the enemy” (Phipps, 2014). Fashion in the 90’s was based more on function rather than fashion and there were too many fads of the decade to count. That is why it is known as one of the most unfashionable decades of all time, with windbreakers, bandanas and combat boots being a huge hit! But there was more! Mood rings, skate t-shirts, one pant leg roll-up (one of your pant legs was rolled up to just under your knee – yes it was dubbed as a fashion statement). Over-sized t-shirts replaced the previously skin-tight tops and the ball-cap became extremely popular for men and women. They would wear the caps backwards or forwards, but backwards was more popular for the nineties. If you had bleached blonde hair or a “Flattop” haircut, then that was an added bonus!


Fashion trends from the 80’s were still reflected in fashion in the beginning years of the 90’s, with short, above the knee skirts, stirrup ski pants (similar to leggings), large sweater tunics and shoulder-padded shirts. Jeans and oversized baggy hip-hop pants became very popular, replacing the skin-tight leggings from the 80’s. Loose cargo pants and sportswear became party of everyday outfits. Later in the decade, leather was back in with trousers and “rock-chick” leather jackets in pink and black (, n.d.).


Jeans were worn with everything in the 90’s. Dungarees, or ‘overalls’ were particularly popular, especially if you wore them with one strap undone and a white t-shirt underneath. Pair them jeans with a leather jacket, “Doc Martens”, “Air Jordans” or “Alstarz” and you were set to go for the day! The nineties sound like they were the best years. Oh wait! It was! I was born in the nineties!

- 500 Words.


(All photos taken by Chelsey Sparks Second Year AFDA cinematography student)


  1. com. (2014). 1990s Timeline [Online]. Available: [Accessed 22 September 2014].
  2. Phipps, P. (2014). Fashion in the 1990s [Online]. Available: [Accessed 22 September 2014].
  3. (n.d.). 1990’s Towards the Millenium – Dressing Down [Online]. Available:’s%20Silhouette [Accessed 22 September 2014].
  4. (n.d.). 1994: Mandela becomes SA’s first black president [Online]. Available: [Accessed 22 September 2014].
  5. com. (n.d.). The Great 90s [Online]. Available: [Accessed 23 September 2014].
  6. Complex Magazine. (2011). The Greatest ‘90’s Fashion Trends [Online]. Available: [Accessed 23 September 2014].
  7. Persad, M. (2013). 90s Fashion Trends That Made You Cool Back In The Day (Photos) [Online]. Available: [Accessed 23 September 2014].
  8. Phipps, P. (2014). Fashion in the 1990s [Online]. Available: [Accessed 23 September 2014].

1980’s: Childhood Friendships

“If you carry your childhood with you, you never become older!” – Tom Stoppard.

Fashion in the 1980’s was interesting to say the least. Colour was the craze, and fun was the outcome, even when it was a hit and miss in the fashion industry! “The bigger the better!” (Kidzworld, 2014).


There was way too much variety in the 80’s. There was so much to choose from, it seemed that people would have to wear more than one outfit in a day. People could get away with wearing emerald green lycra leggings with pink leg warmers at one moment, and change into a tan polo neck the next.


Dancewear was huge in the 80’s, with Jane Fonda as the fitness guru, and ‘Flash Dance’, being the film of the decade. This inspired gym-type outfits with leg warmers, leggings, leotards, off-the-shoulder jerseys and of course, lots of neon colours (, 2011). Cotton stirrup pants could be substituted for leggings. “What a Feeling!” (Cara, 1983) your dreams of becoming a dancer have come true, as long as you wore a headband! 


Amongst the younger generations, bright coloured accessories like sunglasses, bracelets and huge earrings were part of the everyday outfit, especially if it had neon colours in it. ‘Jelly’ accessories were also fun for children to wear, such as ‘jelly’ bracelets, which were actually made of rubber or plastic (Kidzworld, 2014). No, not one, but a whole armful of bracelets was the norm! ‘Jelly’ shoes also became popular, because of their colour and affordable price. I suppose it was the “tacky, wacky 80’s” (Kidzworld, 2014). To complete the outfit, you could not forget your ‘Chucks’ (Converse high tops), which were great for fashion and for play (Kidzworld, 2014).


Hairstyles embraced the phrase “bigger is better”. For younger girls, ‘piggy tails’ and ‘side’ pony’s were fashionable. For boys, mullets were the ‘in’ thing. The unfortunate thing was, the style looked adorable on the youngsters, but not so much on the ‘oldies’ who tried to pull it off. Cringe. Other fun hairstyles included the “Big Perm”, big bangs and ‘crimping’ (, 2014). Thankfully adults started to adopt the ‘older’ hairstyles as they started to realise that they were not as adorable as the kiddies. 


Madonna was a huge fashion icon in the 1980’s. Towards the end of the decade, punk influences started to show in fashion. Fingerless gloves started to appear with the general 80’s fads: oversized shoulder pads, ‘power suits’ and mini skirts, “the shorter the better” (, 2014). “Nothing screamed money and power in the 80s like having massive shoulders” (, 2011). Big shoulders were so ‘in’ for the era, that it was the norm to get shoulder implants! Another trend was the ‘Parachute’ pants, and yes, they are exactly as they sound. Starting off extremely tight in the waist, and expanding around the legs (, 2014). I think this was an awakening moment for the fashion gurus of the 80’s. Secretly, I think it would have been fun to live in the 80’s with all the colour and craziness, but ssssh! Do not tell anyone.

- 500 Words


  1. (2011). Greatest Fashion Trends of the 80s and 90s. [Online]. Available: [Accessed 8 August 2014].
  2. (2010). Flashdance What A Feeling – Irene Cara Official Video. [Online]. Available: [Accessed 8 August 2014].
  3. (2014). ‘80’s Fashion Trends. [Online]. Available: [Accessed 8 August 2014].
  4. (2014). 4 Great Ideas for Perfect 80s Hair. [Online]. Available: [Accessed 8 August 2014].
  5. (2014). Tope 10 80s Fashion Trends. [Online]. Available: [Accessed 8 August 2014].
  6. Phipps, P. Fashion in the 1980s. [Online]. Available: [Accessed 8 August 2014].

1970’s: Friendship (Guys)

“A Beer a day keeps the doctor away.” – Unknown.IMG_2744

The 1970’s had a lot of pressure on their shoulders, having to follow the vibrant, crazy sixties. It might not have been the most outrageous decade, but there were certainly some big events. Firstly, the worldwide singing sensation, The Beatles, broke up, devastating the world. Although by the end of 1970, each individual Beatle had released a solo album. Another great loss to the music industry in the seventies was the passing of Jimi Hendrix, Janis Joplin and Elvis Presley, all deaths were caused by drugs.


In 1972, the Olympic Games held in Munich was attacked by eight Palestinian terrorists. The situation was disbanded with a gunfight whereby Five of the eight terrorists were killed, along with the nine hostages and two Israeli Olympic partipants. The ‘Watergate’ scandal occurred in that same year, whereby several burglars were arrested in the office of the Democratic National Committee for attempting to steal secret documents. The robbers were connected to President Richard Nixon’s reelection campaign. Other events of the time included the civil war in Lebanon, Cambodian genocide and the first Star Wars film was released.


Fashion in the early seventies was similar to that of the late sixties but more flamboyant (Phipps, 2013). Bright colours were everywhere! The favourite trend for men and women was skintight pants and platform shoes! Yes, men wore that as well. “By 1972, it was normal to see a man in low-rise bell bottoms and platform shoes” (Phipps, 2013), and it was the first time women were freely allowed to wear pants in everyday life. The track suit, leisure suit and pant suit, paired with v-neck ‘velour’ shirts or a polo neck, was the common everyday outfit for men. The ‘leisure’ suit, which was pants with a matching “shirt-like” jacket and was a great alternative for the usual, stuffy formal wear. It was made from double knit polyester (the favourite material of the seventies) and was usually in a fun, light, pastel colour (Hinders, 2014).


‘Bellbottoms’, a trend from the sixties, were still popular for men and women to wear, although the pants remained very tight fitting. However, towards the end of the decade, pants started to decrease in width (Phipps, 2013). A common trend found with couples was that they enjoyed dressing in similar, if not the same, dress code, colour, style, and everything else (Phipps, 2013).


By the end of the decade, colour had completely disappeared, with earth tones, grays, whites and blacks becoming the preferred shades. Men chose not to wear hats anymore and their hair had increased in length dramatically, and not only on their heads. Sideburns were also a ‘must-have’ amongst men. Instead of hats, to tame that large main, tennis headbands became a fashion necessity, and with the newest ‘sexy’ trend of wide-collared shirts, chest hair became very popular amongst men in the seventies. However, if you could not grow chest hair, you did not need to worry. A large, gold medallion was an appropriate substitution for lack of chest hair.

- 500 Words.


(All photographs taken by Chelsey Sparks, Second Year AFDA cinematography student)


  1. Mckay, H. (2013). Paul McCartney: Yoko Ono didn’t break up the Beatles [Online]. Available: [Accessed 23 September 2014].
  2. Rosenburg, J. (2014). Munich Massacre [Online]. Available: [Accessed 23 September 2014].
  3. com Staff. (2014). Watergate Scandal [Online]. Available: [Accessed 23 September 2014].
  4. (n.d.). Famous People About the Death – Funeral of Elvis [Online]. Available: [Accessed 23 September 2014].
  5. Rosenburg, J. (2014). 1970s Timeline [Online]. Available: [Accessed 23 September 2014].
  6. Phipps, P. (2013). Fashion in the 1970s [Online]. Available: [Accessed 23 September 2014].
  7. Phipps, P. (2013). 1970s Fashion for Men & Boys [Online]. Available: [Accessed 23 September 2014].
  8. Hinders, D. (2014). Leisure Suit [Online]. Available: [Accessed 23 September 2014].

1960’s: Friendship (Girls)

“I met you as a stranger, took you as a friend. I hope we meet in Heaven, where friendship never ends.” – Unknown.

Sex, drugs and rock ‘n roll! That was what the 60’s were all about. The 60’s was all about experimenting, be it with drugs or fashion sense, so naturally there was a lot going on in this decade. Bellbottoms, the “Bouffant” hairdo, “Go-Go” boots, “Granny” glasses, hair ironing, mini skirts and platform shoes ruled the decade (, n.d.), with style icons such as Twiggy, Audrey Hepburn and The Beatles. But one particular fashion trend took the youth by storm: ‘Hippies’.


The ‘hippy’ revolution was started by youth of the rich middle class in the United States (Admin, 2011). The movement was a rebellion against the variety of styles in fashion at the time, with the core essence of the movement being “peace, love and personal freedom” (Menon, 2012). The “hippy” community wanted to create a world where there was no war or violence, just ‘peace and love’ (Menon, 2012). The culture was also established due to the decreasing faith that the people had in their government (Admin, 2011). This was largely to do with the Vietnam War that was happening at the time.


 But instead of tearing families apart, as in previous years where war was underway, families came together. People found that they had a purpose again and felt a sense of unity. It was an interesting ‘community’ to be apart of, with the encouragement of recreational drug usage, with cannabis and LSD, listening to psychedelic rock and every man and women having the ability to ‘embrace’ the freedom of their sexuality (Admin, 2011), if you know what I mean.


 Once again, the fashion world was turned upside down, with this newfound rebellious freedom being reflected through the ‘hippy’ dress, attitude and lifestyle (Menon, 2012). Men grew hair, on their head and face, until it was as long as the women’s hair, if not longer. It was never trimmed in order to symbolize equality amongst men and women (Menon, 2012). Women expressed themselves in an even more outrageous manner, with bras were removed from the scene and refusing to wear makeup (Menon, 2012). Needless to say fashion was ‘stripping down’ to the bare minimum.


 On the one hand, the idea with the fashion was to look ‘at one’ with nature, yet on the other hand, be disheveled (Menon, 2012). Clothing became bright again, with tie-die garments and printed skirts or pants being a huge hit. There was a large emphasis on accessories, from jewelry, headscarves and headbands, to necklaces and bells (Menon, 2012). A fun trend was to wear a necklace with a peace sign attached. A lot of clothing and accessories were handmade. ‘Hippies’ were also known as “flower children” (Menon, 2012) because they used real flowers for everything, including accessories for their hair and clothing, which was unheard of in previous decades (Menon, 2012).


(All photos taken by Chelsey Sparks, Second Year AFDA Cinematography student)

 To reinforce their purpose of disregarding materialistic items, ‘hippies’ often wore leather sandals, as opposed to platform shoes (Menon, 2012). Often ‘hippies’ opted for no shoes, and went barefoot instead. Another ‘out-of-this-world’ statement!

- 500 Words.


  1. (2011). Remembering The Hippies Movement. [Online]. Available: [Accessed 7 August 2014].
  2. Menon, P. (2012). 1960’s Hippie Fashion. [Online]. Available: [Accessed 7 August 2014].
  3. Phipps, P. (2014). Fashion in the 1960s. [Online]. Available: [Accessed 7 August 2014].
  4. (n.d.) Fads of the 1960s. [Online]. Available: [Accessed 7 August 2014]. 

1950’s: A Man and Himself

“Without Love, man is just a body, an empty temple without the deity. With love, the deity arrives, the temple is no more empty.” – Osho

The “boom” era. “The booming economy, the booming suburbs and most of all, the so-called ‘baby boom’” (, 2010) were a few factors that went out with a ‘bang’ during the 1950’s. The Great Depression was over, The Allies (the ‘good guys’) won World War II, and all anyone wanted to do was have babies! After years of inequality, The Civil Rights Movement became more apparent in everyday life with citizens starting to take a more proactive stand, and The Cold war began. And then, two of the world’s greatest heartbreakers arose: Rock ‘n Roll and Elvis Presley (, 2010).


As much as “Grease is the word” of the 50’s, the style only came about much later on in the era. There were a few main fashion styles for men, three of these being the “Teddy Boys”, “Beatnik” style and “Ivy League” fashion. “Teddy Boys” drew on various fashion elements from the Edwardian period, including longer jackets, brocade vests, narrow trousers and suede shoes (Stratford, 2014). “Beatnik” fashion rebelled against the everyday corporate-style appearance, consisting of prominently black clothing, with slim trousers, thick sweaters and un-tucked shirts (Stratford, 2014). The main aspect of fashion was to retreat from the previous artificial appearance of copious amounts of padding, and rather focus on the ‘natural’ line.


The “Ivy League”, preppy look was very popular for adults and teens alike, consisting of suits, or at least a suit jackets and trousers, often with a slim tie. If one opted for a more casual look, it was still neat, with a slim-fit cardigan. Tshirts were only worn as underwear (Stratford, 2013). Fashion wanted to show-off slim features and clean-cut lines once more, as in the Edwardian era.


Overall, the fashion scene was ‘neatening up’ their outfits. Even fashion in the sports scene was neat, with sports suits replacing loose flannel trousers and ‘tweed’ sports coats becoming popular (Phipps, 2013). Baseball had a huge influence on fashion at the time. This made the ‘rebels’ dress so much more contrasting, with their clothing consisting of prominently darker colours, non-ironed clothes and had an overall ‘rough’ appearance (Phipps, 2013).


The ‘rebels’ were mainly found in high schools, with the common ‘teenage fashion’ of the time being very similar to that of the adults. Teens were expected to “dress like their older counterparts” (Phipps, 2013), and not everyone was too happy about that. Jeans became popular for the first time, after Marilyn Monroe, a famous movie star and fashion icon of the era, wore them. This typical “bad boy” look consisted of a white tshirt, a leather jacket and jeans, which definitely stuck out, considering the everyday “Ivy League”, preppy look that was so popular.


(All Photos Taken By Chelsey Sparks, Second Year AFDA Cinematography Student)

A fun fact about the 1950’s is that men started to wear pink shirts and ties! This was unheard of in past decades, although I think it did add a bit of spice to the fashion industry! You know how the saying goes: only “real men” can wear pink and drink pink drinks!

- 500 Words.


  1. com Staff. (2010). The 1530’s [Online]. Available: [Accessed 22 September 2014].
  2. Rich, M. (n.d.). Fifties Fashions Men [Online]. Available: [Accessed 22 September 2014].
  3. Phipps, P. (2013). Fashion in 1950 [Online]. Available: [Accessed 22 September 2014].
  4. Phipps, P. (2013). 1950s Fashion for Teens: Styles, Trends and Pictures [Online]. Available: [Accessed 22 September 2014].
  5. Stratford, S. J. (2014). 1950’s Men’s Wear [Online]. Available: [Accessed 22 September 2014].

1940 – 1949: Husband and Wife Relationship

“When a man loves a woman, she becomes his weakness. When a woman loves a man, he becomes her strength.” – Unknown.IMG_4140

For the second time, the world was at war. Families were torn apart with fathers, brothers and sons having to leave their loved ones to fight for their country, and women having the obligation to take over their roles in the workplace. The world needed so many labourers for the workforce, that even mothers with children under the age of six were called for duty (Unknown, 2013).


A large factor during of the rise of World War II was rationing. Due to all funds going towards war expenses, rationing was introduced to ensure that every man, woman and child had the essentials that they needed in order to survive (Phipps, 2013). Rationing meant that each person was allowed a set amount of products each week, as set by the government, which they could purchase. These products included all groceries and materials.


As a result of rationing, fashion took yet another turn. Rationing of materials and coloured dyes caused the silhouette to change once more, so that clothing would become more practical and versatile (Craig, 2011). The idea was to embrace your “real body shape” (Glamourdaze, 2010). Waistlines were lowered and shoulders were squared, embracing the “heavy calf” and “thickened waistline” (Glamourdaze, 2010).


Fashion became very rigid with restrictions, such as ruffles, pleats and extra pockets being removed completely from an outfit, and knee-length skirts replacing long gowns (Craig, 2011). This caused a huge mindset change for women of the time. In previous eras, women had to maintain a good appearance with their beauty and style, with quality and quantity not being an issue (Craig, 2011), but with the new implication of rationing, they had to learn to minimise.The typical feminine attire consisted of hats, dresses, gloves and stockings.


The standard look for women was “utility clothing” (Craig, 2011), which comprised of a skirt hemmed just below the knee, narrow hips and squared shoulders. “V’s” and “cut-outs” were flattering necklines, paired with a slim, straight sleeve (Glamourdaze, 2010). Blouses had flattering drapes and fullness (Glamourdaze, 2010). Dye was a rare commodity, so common colours included browns, blacks and white. However, in 1942, as a marketing technique, The Textile Colour Association of the United States created a colour palette with patriotic names, such as “Patriotic Green” and “Victory Gold” to inspire women to join the war (Craig, 2011).


During the war, women still wanted to maintain elements of the femininity through their makeup. The idea was “natural with a little support” (Unknown, 2001). There was a large emphasis on contouring the face, with the addition of rosy cheeks, to create the perfect facial structure (Glamourdaze, 2010). Another key element to the 40’s makeup was the emphasis on creating deep eye sockets, with grey and brown eyeshadow most commonly used (Unknown, 2001). For the final feminine touch, lipstick and nail varnish waere applied. Common colours of lipsticks included all shades of red to orange, and inbetween. Nail varnish colours depended on the outfit, but the most popular colour was navy blue (Glamourdaze, 2010).

- 500 Words.


(All Photos Taken By Chelsey Sparks, Second Year AFDA Cinematography Student)


  1. (2013). Women at Work. [Online]. Available: [Accessed 6 August 2014].
  2. Phipps, P. (2013). The 1940s. [Online]. Available: [Accessed 6 August 2014].
  3. Barrow, M. (2013). Food Rationing. [Online]. Available: [Accessed 6 August 2014].
  4. Barrow, M. (2013). Food Rationing. [Online]. Available: [Accessed 6 August 2014].
  5. Craig, T. (2011). How Were The Styles of Women’s Fashion In The United States Influenced by World War II During The 1940s? [ebook]. USA: Glamourdaze. Available at: [Accessed 6 August 2014].
  6. (2010). 1940’s Fashion – The 1940 Silhouette. [Online]. Available: [Accessed 6 August 2014].
  7. (2010). 1940s Make-up Guide. [Online]. Available: [Accessed 6 August 2014].
  8. (2001). 1940s Makeup Guide. [Online]. Available: [Accessed 6 August 2014].

1930 – 1939: A Women’s Relationship with Herself

“There is nothing more rare, nor more beautiful, than a woman being unapologetically herself; comfortable in her perfect imperfection. To me, that is the true essence of beauty.” – Dr. Steve Maraboli.


“The consumer economy ground to a hault. An ordinary recession became the Great Depression, the defining event of the 1930’s” (, 2010). The 1930’s. The Great Depression. The time of “startling paradox” (Unknown, 2010). The 1930’s took a complete 180-degree turn into melancholy, juxtaposing with the previous fun, vibrant, jazzy 1920’s. With the crash of the stock market in 1929, the 1930’s is one of the most catastrophic decades recorded in history. Not only was the consumer economy of the world destroyed, but also simultaneously in America, the farmlands were experiencing the worst drought in History! To follow with this gloom, in 1939, England and France declared war on Germany for invading Poland, which caused World War II, another devastating catastrophe (Just The Swing, n.d.). Needless to say, the 1930’s was not the happiest of eras.


Even though the world was in turmoil, fashion tried to stay positive. Women would often have to make their own clothing due to lack of funds, yet men and women alike would still ‘dress to impress’. Fashion in the 1930’s was elegant and highly influenced by celebrities of the “silver screen” (Phipps, 2014). The ideal silhouette had elongated, from the short, boxy, “flapper”, into a tall and slender woman with broad shoulders. Hems and hairstyles followed the trend and were lengthened too. Flowing, flowery-patterned dresses were in and short, sequined, frilly-dresses were out (Phipps, 2013). Women’s fashion had matured and become more conservative than in the outrageous 1920’s. They did not show a lot of skin, and some even opted to not wear hats anymore, which was a domineering item of fashion over the years. It was essential for women to wear a dress, whether they were at work or at home and shoulder pads were a necessity to an outfit. Short dresses were still “in”, but were accompanied by nylon stockings, a new booming trend, to make them appear more ‘modest’. Bra cup sizing made its first appearance in the 1930’s.


There was no set hairstyle that dominated the 30’s, but rather a range of hairstyles including “The Long Joy”, whereby long hair was combed up and back away from the face, with cascading curls and waves finishing the look for volume and style, and the “Classic Wave”, when hair had a side-parting and large, stylish waves, including one large wave at the front, accentuating the look (Patel, 2013). Short hair was also very fashionable at the time. Makeup consisted of rouge, lipstick and lots of mascara (or fake eyelashes) to dramatise the female complexion. Women of the time were very pale, so their faces needed to be brightened, and like their wardrobe, makeup was heavily influenced by celebrities of the time, such as Greta Garbo and Bette Davis (Just The Swing, n.d.).


(All photographs taken by Chelsey Sparks, Second Year Cinematography student at AFDA)

A beautiful notion that was fashion in the 1930s was to have one’s initials engraved or stitched onto items of clothing. Stores at the time offered this service free of charge, and it was a defining element of the 30s.

- 500 Words.


  1. com Staff. (2010). The 1930’s – Facts and Summary [Online]. Available: [Accessed 22 September 2014].
  2. Phipps, P. (2013). 1930’s Fashion for Women and Girls [Online]. Available: [Accessed 22 September 2014].
  3. Phipps, P. (2013). Fashion in the 1930s [Online]. Available: [Accessed 22 September 2014].
  4. Patel, N. (2013). 25 Astonishing 1930s Hairstyles [Online]. Available: [Accessed 22 September 2014].
  5. Just The Swing. (n.d.) 1930s Fashion for Women [Online]. Available: [Accessed 22 September 2014].
  6. (2010). Elegance in an Age of Crisis: Fashions of the 1930s [Online]. Available: [Accessed 22 September 2014].
  7. (2014). Vintage Clothing Guide – 1930s [Online]. Available: [Accessed 22 September 2014].