“I believe in Myself.” – Unknown.
“YOLO!” – You Only Live Once (Crazyfads.com, n.d.). I wonder who came up with that phrase? Never the less, it was the “Carpe Diem” of the twenty-first century, which encouraged taking risks. Today, anything goes, and this is what current fashion is all about.
2010 encouraged ‘Generation me’. ‘Generation me’ includes people born between the 1970’s and 1990’s, with the idea that they are obligated to put themselves above everything else. However, this is not expressed as a negative connotation, in fact, it is quite the opposite. The concept encompasses self-motivation, to be the best version of yourself that you can be, with phrases such as “Be yourself”, “Believe in yourself”, and more (Twenge, 2006). So, naturally, we were encouraged to take pictures of ourselves.
Voila! Born is the “Selfie”, “A photograph that one has taken of oneself, typically… with a smartphone… and uploaded to a social media website.” (Oxforddictionaries.com, n.d.). Yes, that definition was found in the online Oxford dictionary. Selfies are used to keep the world up to date with everything that is happening in our lives, from eating, exercising, or spending time with friends, to sleeping, clubbing and even ‘morning-after’ pictures – Yikes!
With fashion icons such as Lady Gaga and Ke$ha emerging, the trend for 2010 was eccentricity (Scaffe and Goodell, 2011). The ‘skinny’ jean returned, and the skinnier the jean was, the better. Later in the year, ‘skinny’ jeans developed into ‘jeggings’, a “combination of spandex and denim” (Scaffe and Goodell, 2011), obviously getting skinnier and skinnier. By the end of the year, leggings had replaced both ‘skinny’ jeans and ‘jeggings’. Denim was embraced for jeans, shirts and even dresses by the end of 2010 (Scaffe and Goodell, 2011). For Winter of 2010, fur was back in fashion. It first appeared as an accessory to jackets and dresses, but towards the end of the year, fur was in full-swing (Scaffe and Goodell, 2011).
Although the inner ‘hipster’ has always been lurking in the shadows, 2014 embraced them with full force. ‘Hipsters’ are probably the biggest fashion icons of the twenty-first century, combining elements from the ‘hippy’, ‘punk’, ‘emo’ and ‘grunge’ movements. ‘Skinny’ jeans or high-waisted pants, plastic-framed glasses, ironic t-shirts, combat boots encompassed the typical ‘hipster look’ (Jellybones, 2014). The main idea was to look ‘vintage’. This included shopping at vintage and secondhand stores, and occasionally borrowing grandad’s clothes.
‘Hipster’ accessories include large flower headbands, neon or black nail polish, bird necklaces, patterned and colourful leggings (Jellybones, 2014). Plugs and multiple piercings were a “must-have”, and obviously a courier bag (definitely not a backpack) was needed for the essentials: your MacBook, iPhone and favourite vinyl LPs, because CD’s are far too ‘mainstream’ for a ‘hipster’ (Jellybones, 2014). Don’t forget to upload that ‘selfie’ to Instagram.
The ironic outcome of the ‘hipster’ movement is that with the intention of wanting to be an “individual”, “alternative” and not “mainstream”, people latched onto this idea, causing the exact opposite affect, and thus creating the latest trend of the twenty-first century.
(All photos taken by Chelsey Sparks Second Year AFDA cinematography student)
- 500 Words.
- (n.d.). Fads of the 2010s. [Online]. Available: http://www.crazyfads.com/10s.htm [Accessed 7 August 2014].
- Twenge, J. M. (2006). Generation Me. [Online]. Available: http://www.generationme.org/aboutbook.html [Accessed 7 August 2014].
- (n.d.). Definition of Selfie in English. [Online]. Available: http://www.oxforddictionaries.com/definition/english/selfie [Accessed 7 August 2014].
- Scaffe, R and Goodell, M. E. (2011). Tope 10 Fashion Trends of 2010. [Online]. Available: http://chronicle.augusta.com/life/xtreme/2011-01-03/top-10-fashion-trend-2010 [Accessed 7 August 2014].
- Jellbones, 2014. How To Be A Hipster. [Online]. Available: http://www.wikihow.com/Be-a-Hipster [Accessed 7 August 2014].