2010: Me, Myself and I

“I believe in Myself.” – Unknown. 

“YOLO!” – You Only Live Once (Crazyfads.com, n.d.). I wonder who came up with that phrase? Never the less, it was the “Carpe Diem” of the twenty-first century, which encouraged taking risks. Today, anything goes, and this is what current fashion is all about.

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2010 encouraged ‘Generation me’. ‘Generation me’ includes people born between the 1970’s and 1990’s, with the idea that they are obligated to put themselves above everything else. However, this is not expressed as a negative connotation, in fact, it is quite the opposite. The concept encompasses self-motivation, to be the best version of yourself that you can be, with phrases such as “Be yourself”, “Believe in yourself”, and more (Twenge, 2006). So, naturally, we were encouraged to take pictures of ourselves.

Voila! Born is the “Selfie”, “A photograph that one has taken of oneself, typically… with a smartphone… and uploaded to a social media website.” (Oxforddictionaries.com, n.d.). Yes, that definition was found in the online Oxford dictionary. Selfies are used to keep the world up to date with everything that is happening in our lives, from eating, exercising, or spending time with friends, to sleeping, clubbing and even ‘morning-after’ pictures – Yikes!

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With fashion icons such as Lady Gaga and Ke$ha emerging, the trend for 2010 was eccentricity (Scaffe and Goodell, 2011). The ‘skinny’ jean returned, and the skinnier the jean was, the better. Later in the year, ‘skinny’ jeans developed into ‘jeggings’, a “combination of spandex and denim” (Scaffe and Goodell, 2011), obviously getting skinnier and skinnier. By the end of the year, leggings had replaced both ‘skinny’ jeans and ‘jeggings’. Denim was embraced for jeans, shirts and even dresses by the end of 2010 (Scaffe and Goodell, 2011). For Winter of 2010, fur was back in fashion. It first appeared as an accessory to jackets and dresses, but towards the end of the year, fur was in full-swing (Scaffe and Goodell, 2011).

Although the inner ‘hipster’ has always been lurking in the shadows, 2014 embraced them with full force. ‘Hipsters’ are probably the biggest fashion icons of the twenty-first century, combining elements from the ‘hippy’, ‘punk’, ‘emo’ and ‘grunge’ movements. ‘Skinny’ jeans or high-waisted pants, plastic-framed glasses, ironic t-shirts, combat boots encompassed the typical ‘hipster look’ (Jellybones, 2014). The main idea was to look ‘vintage’. This included shopping at vintage and secondhand stores, and occasionally borrowing grandad’s clothes.

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‘Hipster’ accessories include large flower headbands, neon or black nail polish, bird necklaces, patterned and colourful leggings (Jellybones, 2014). Plugs and multiple piercings were a “must-have”, and obviously a courier bag (definitely not a backpack) was needed for the essentials: your MacBook, iPhone and favourite vinyl LPs, because CD’s are far too ‘mainstream’ for a ‘hipster’ (Jellybones, 2014). Don’t forget to upload that ‘selfie’ to Instagram.

The ironic outcome of the ‘hipster’ movement is that with the intention of wanting to be an “individual”, “alternative” and not “mainstream”, people latched onto this idea, causing the exact opposite affect, and thus creating the latest trend of the twenty-first century.

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(All photos taken by Chelsey Sparks Second Year AFDA cinematography student)

- 500 Words.

References:

  1. (n.d.). Fads of the 2010s. [Online]. Available: http://www.crazyfads.com/10s.htm [Accessed 7 August 2014].
  2. Twenge, J. M. (2006). Generation Me. [Online]. Available: http://www.generationme.org/aboutbook.html [Accessed 7 August 2014].
  3. (n.d.). Definition of Selfie in English. [Online]. Available: http://www.oxforddictionaries.com/definition/english/selfie [Accessed 7 August 2014].
  4. Scaffe, R and Goodell, M. E. (2011). Tope 10 Fashion Trends of 2010. [Online]. Available: http://chronicle.augusta.com/life/xtreme/2011-01-03/top-10-fashion-trend-2010 [Accessed 7 August 2014].
  5. Jellbones, 2014. How To Be A Hipster. [Online]. Available: http://www.wikihow.com/Be-a-Hipster [Accessed 7 August 2014].

2000’s: Men, Women and Tattoos

 

“It’s only forever… Not long at all.” – Unknown. 

“The future” (Brillson). That is what was predicted for the 2000’s. But what actually happened was quite the opposite. The decade of 2000 brought on a lot of exciting events: it was the millennium that many were seeing for the first time; three Olympic games took place in Sydney, Athens and Beijing; Facebook, Twitter and Myspace were launched, creating social media frenzy; the iPhone debuted; world chaos occurred, and so much more. There was so much mayhem happening in the world at the time, it seemed as if the fashion world did not know what to make of it all. “If the ‘80s was the decade that style forgot, the noughties has been marked by a more permanent state of forgetfulness.” (Unreich, 2009).

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There was never a look that ‘defined’ the 2000’s. Instead, there was a range of items that were “must-haves” (Unreich, 2009) for each outfit. At the start of the millennium, everything was electronic. Metallic colours were the craze, along with sleek blacks and an obscene amount of buckles and straps (Brillson, 2013). It became fashionable to wear white iPod earbuds as an accessory, rather than for actual listening (Brillson, 2013). 

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But with the tragedy of the Twin Towers, fashion slowed down, returning to what was familiar. Jeans came heavily back into fashion, with the “super low-rise” and the “flair leg” (Brillson, 2013). Along with the return of the jean, came the “It” (Brillson, 2013) items. People loved to wear brands, signage and logos. Some of these included the “Juicy Couture” velour tracksuit, “Balenciaga” cargo pants and “Von Dutch trucker” hats (Brillson, 2013).

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Later in the decade, fashion changed once more, as it always does, bringing back elements of punk. Even though punk was most popular in the 70’s, it resurfaced in the 2000’s with the company of the ‘emo’. The ‘emo’ fashion draws on inspiration from gothic and punk cultures (Soemo.co.uk, 2013). The ‘emo’ mindset was similar to punk, as it wanted to repel conformity. The ‘emo’ appearance was heavily influenced by the goth culture, although it was a “sugar-coated” (Soemo.co.uk, 2013) version, such as using too much eyeliner, but softening the ‘look’ with thick-rimmed glasses. It was a craze that allowed the teenagers that did not quite know their own style, to “try on personalities” (Soemo.co.uk, 2013).

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The general look of the ‘emo’ appearance was long, dark hair, straightened and layered with a thick side fringe. ‘Skinny’ jeans were the ‘must-have’ if you wanted to pull of a successful emo look, and dark, ‘black’ eyes, could not forget those if you wanted to be ‘emo’ (Soemo.co.uk, 2013).

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Finally, tattoos rounded off the decade. It was an extension to the rebellion of the ‘emo’ look. People frowned upon the idea of permanently scarring a body for life, yet the youth thrived on it. “I do it because it looks cool, full stop” (Henley, 2010). Teens thought it impressive when someone got a tattoo because it meant that they could stand the pain, and look ‘cool’ doing it.

 

- 500 Words.

 

References:

 

  1. Fox, W. (n.d.). 2000 – 2009 timeline contents. [Online]. Available: http://www.futuretimeline.net/21stcentury/2000-2009.htm [Accessed 7 August 2014].
  2. Unreich, E. (2009). Long and Short of the Way we Wore. [Online]. Available: http://www.theage.com.au/lifestyle/fashion/long-and-short-of-the-way-we-wore-20091229-lisk.html [Accessed 7 August 2014].
  3. Brillson, L. (2013). From Uggs to Y2K, What The 00’s Meant To Us. [Online]. Available: http://www.refinery29.com/millennial-trends [Accessed 7 August 2014].
  4. (2013). Emo Scene Fashion Including Emo Hair, Clothing, Makeup & Accessories. [Online]. Available: http://www.soemo.co.uk/emo%20fashion.php [Accessed 7 August 2014].
  5. (n.d.) Fads of the 2000s. [Online]. Available: http://www.crazyfads.com/00s.htm [Accessed 7 August 2014].
  6. Doonan, S. (2014). Why Do We Really Get Tattoos? [Online]. Available: http://www.slate.com/articles/life/doonan/2012/04/how_common_are_tattoos_too_common_.html [Accessed 7 August 2014].
  7. Henley, J. (2010). The Rise and Rise of the tattoo. [Online]. Available: http://www.theguardian.com/artanddesign/2010/jul/20/tattoos [Accessed 7 August 2014].
  8. Kwong, M. (2012). Tattoo culture making its mark on millennials. [Online]. Available: http://www.cbc.ca/news/canada/tattoo-culture-making-its-mark-on-millennials-1.1149528 [Accessed 7 August 2014]. 

1980’s: Childhood Friendships

“If you carry your childhood with you, you never become older!” – Tom Stoppard.

Fashion in the 1980’s was interesting to say the least. Colour was the craze, and fun was the outcome, even when it was a hit and miss in the fashion industry! “The bigger the better!” (Kidzworld, 2014).

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There was way too much variety in the 80’s. There was so much to choose from, it seemed that people would have to wear more than one outfit in a day. People could get away with wearing emerald green lycra leggings with pink leg warmers at one moment, and change into a tan polo neck the next.

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Dancewear was huge in the 80’s, with Jane Fonda as the fitness guru, and ‘Flash Dance’, being the film of the decade. This inspired gym-type outfits with leg warmers, leggings, leotards, off-the-shoulder jerseys and of course, lots of neon colours (Cozi.com, 2011). Cotton stirrup pants could be substituted for leggings. “What a Feeling!” (Cara, 1983) your dreams of becoming a dancer have come true, as long as you wore a headband! 

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Amongst the younger generations, bright coloured accessories like sunglasses, bracelets and huge earrings were part of the everyday outfit, especially if it had neon colours in it. ‘Jelly’ accessories were also fun for children to wear, such as ‘jelly’ bracelets, which were actually made of rubber or plastic (Kidzworld, 2014). No, not one, but a whole armful of bracelets was the norm! ‘Jelly’ shoes also became popular, because of their colour and affordable price. I suppose it was the “tacky, wacky 80’s” (Kidzworld, 2014). To complete the outfit, you could not forget your ‘Chucks’ (Converse high tops), which were great for fashion and for play (Kidzworld, 2014).

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Hairstyles embraced the phrase “bigger is better”. For younger girls, ‘piggy tails’ and ‘side’ pony’s were fashionable. For boys, mullets were the ‘in’ thing. The unfortunate thing was, the style looked adorable on the youngsters, but not so much on the ‘oldies’ who tried to pull it off. Cringe. Other fun hairstyles included the “Big Perm”, big bangs and ‘crimping’ (Liketotally80s.com, 2014). Thankfully adults started to adopt the ‘older’ hairstyles as they started to realise that they were not as adorable as the kiddies. 

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Madonna was a huge fashion icon in the 1980’s. Towards the end of the decade, punk influences started to show in fashion. Fingerless gloves started to appear with the general 80’s fads: oversized shoulder pads, ‘power suits’ and mini skirts, “the shorter the better” (Liketotally80s.com, 2014). “Nothing screamed money and power in the 80s like having massive shoulders” (Cozi.com, 2011). Big shoulders were so ‘in’ for the era, that it was the norm to get shoulder implants! Another trend was the ‘Parachute’ pants, and yes, they are exactly as they sound. Starting off extremely tight in the waist, and expanding around the legs (Liketotally80s.com, 2014). I think this was an awakening moment for the fashion gurus of the 80’s. Secretly, I think it would have been fun to live in the 80’s with all the colour and craziness, but ssssh! Do not tell anyone.

- 500 Words

Reference:

  1. (2011). Greatest Fashion Trends of the 80s and 90s. [Online]. Available: http://www.cozi.com/live-simply/greatest-fashion-fads-80s-90s [Accessed 8 August 2014].
  2. (2010). Flashdance What A Feeling – Irene Cara Official Video. [Online]. Available: https://www.youtube.com/watch?v=ILWSp0m9G2U [Accessed 8 August 2014].
  3. (2014). ‘80’s Fashion Trends. [Online]. Available: http://www.kidzworld.com/article/2006-80s-fashion-trends [Accessed 8 August 2014].
  4. (2014). 4 Great Ideas for Perfect 80s Hair. [Online]. Available: http://www.liketotally80s.com/80s-hair-ideas.html [Accessed 8 August 2014].
  5. (2014). Tope 10 80s Fashion Trends. [Online]. Available: http://www.liketotally80s.com/top-80s-fashion-trends.html [Accessed 8 August 2014].
  6. Phipps, P. Fashion in the 1980s. [Online]. Available: http://www.retrowaste.com/1980s/fashion-in-the-1980s/ [Accessed 8 August 2014].

1960’s: Friendship (Girls)

“I met you as a stranger, took you as a friend. I hope we meet in Heaven, where friendship never ends.” – Unknown.
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Sex, drugs and rock ‘n roll! That was what the 60’s were all about. The 60’s was all about experimenting, be it with drugs or fashion sense, so naturally there was a lot going on in this decade. Bellbottoms, the “Bouffant” hairdo, “Go-Go” boots, “Granny” glasses, hair ironing, mini skirts and platform shoes ruled the decade (Crazyfads.com, n.d.), with style icons such as Twiggy, Audrey Hepburn and The Beatles. But one particular fashion trend took the youth by storm: ‘Hippies’.

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The ‘hippy’ revolution was started by youth of the rich middle class in the United States (Admin, 2011). The movement was a rebellion against the variety of styles in fashion at the time, with the core essence of the movement being “peace, love and personal freedom” (Menon, 2012). The “hippy” community wanted to create a world where there was no war or violence, just ‘peace and love’ (Menon, 2012). The culture was also established due to the decreasing faith that the people had in their government (Admin, 2011). This was largely to do with the Vietnam War that was happening at the time.

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 But instead of tearing families apart, as in previous years where war was underway, families came together. People found that they had a purpose again and felt a sense of unity. It was an interesting ‘community’ to be apart of, with the encouragement of recreational drug usage, with cannabis and LSD, listening to psychedelic rock and every man and women having the ability to ‘embrace’ the freedom of their sexuality (Admin, 2011), if you know what I mean.

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 Once again, the fashion world was turned upside down, with this newfound rebellious freedom being reflected through the ‘hippy’ dress, attitude and lifestyle (Menon, 2012). Men grew hair, on their head and face, until it was as long as the women’s hair, if not longer. It was never trimmed in order to symbolize equality amongst men and women (Menon, 2012). Women expressed themselves in an even more outrageous manner, with bras were removed from the scene and refusing to wear makeup (Menon, 2012). Needless to say fashion was ‘stripping down’ to the bare minimum.

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 On the one hand, the idea with the fashion was to look ‘at one’ with nature, yet on the other hand, be disheveled (Menon, 2012). Clothing became bright again, with tie-die garments and printed skirts or pants being a huge hit. There was a large emphasis on accessories, from jewelry, headscarves and headbands, to necklaces and bells (Menon, 2012). A fun trend was to wear a necklace with a peace sign attached. A lot of clothing and accessories were handmade. ‘Hippies’ were also known as “flower children” (Menon, 2012) because they used real flowers for everything, including accessories for their hair and clothing, which was unheard of in previous decades (Menon, 2012).

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(All photos taken by Chelsey Sparks, Second Year AFDA Cinematography student)

 To reinforce their purpose of disregarding materialistic items, ‘hippies’ often wore leather sandals, as opposed to platform shoes (Menon, 2012). Often ‘hippies’ opted for no shoes, and went barefoot instead. Another ‘out-of-this-world’ statement!

- 500 Words.

 References:

  1. (2011). Remembering The Hippies Movement. [Online]. Available: http://www.cy8cy.com/remembering-the-hippies-movement/ [Accessed 7 August 2014].
  2. Menon, P. (2012). 1960’s Hippie Fashion. [Online]. Available: http://www.fashionmike.com/1960s-hippie-fashion.html [Accessed 7 August 2014].
  3. Phipps, P. (2014). Fashion in the 1960s. [Online]. Available: http://www.retrowaste.com/1960s/fashion-in-the-1960s/ [Accessed 7 August 2014].
  4. (n.d.) Fads of the 1960s. [Online]. Available: http://www.crazyfads.com/60s.htm [Accessed 7 August 2014]. 

1940 – 1949: Husband and Wife Relationship

“When a man loves a woman, she becomes his weakness. When a woman loves a man, he becomes her strength.” – Unknown.IMG_4140

For the second time, the world was at war. Families were torn apart with fathers, brothers and sons having to leave their loved ones to fight for their country, and women having the obligation to take over their roles in the workplace. The world needed so many labourers for the workforce, that even mothers with children under the age of six were called for duty (Unknown, 2013).

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A large factor during of the rise of World War II was rationing. Due to all funds going towards war expenses, rationing was introduced to ensure that every man, woman and child had the essentials that they needed in order to survive (Phipps, 2013). Rationing meant that each person was allowed a set amount of products each week, as set by the government, which they could purchase. These products included all groceries and materials.

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As a result of rationing, fashion took yet another turn. Rationing of materials and coloured dyes caused the silhouette to change once more, so that clothing would become more practical and versatile (Craig, 2011). The idea was to embrace your “real body shape” (Glamourdaze, 2010). Waistlines were lowered and shoulders were squared, embracing the “heavy calf” and “thickened waistline” (Glamourdaze, 2010).

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Fashion became very rigid with restrictions, such as ruffles, pleats and extra pockets being removed completely from an outfit, and knee-length skirts replacing long gowns (Craig, 2011). This caused a huge mindset change for women of the time. In previous eras, women had to maintain a good appearance with their beauty and style, with quality and quantity not being an issue (Craig, 2011), but with the new implication of rationing, they had to learn to minimise.The typical feminine attire consisted of hats, dresses, gloves and stockings.

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The standard look for women was “utility clothing” (Craig, 2011), which comprised of a skirt hemmed just below the knee, narrow hips and squared shoulders. “V’s” and “cut-outs” were flattering necklines, paired with a slim, straight sleeve (Glamourdaze, 2010). Blouses had flattering drapes and fullness (Glamourdaze, 2010). Dye was a rare commodity, so common colours included browns, blacks and white. However, in 1942, as a marketing technique, The Textile Colour Association of the United States created a colour palette with patriotic names, such as “Patriotic Green” and “Victory Gold” to inspire women to join the war (Craig, 2011).

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During the war, women still wanted to maintain elements of the femininity through their makeup. The idea was “natural with a little support” (Unknown, 2001). There was a large emphasis on contouring the face, with the addition of rosy cheeks, to create the perfect facial structure (Glamourdaze, 2010). Another key element to the 40’s makeup was the emphasis on creating deep eye sockets, with grey and brown eyeshadow most commonly used (Unknown, 2001). For the final feminine touch, lipstick and nail varnish waere applied. Common colours of lipsticks included all shades of red to orange, and inbetween. Nail varnish colours depended on the outfit, but the most popular colour was navy blue (Glamourdaze, 2010).

- 500 Words.

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(All Photos Taken By Chelsey Sparks, Second Year AFDA Cinematography Student)

References:

  1. (2013). Women at Work. [Online]. Available: http://1940s.org/history/on-the-homefront/women-at-work/ [Accessed 6 August 2014].
  2. Phipps, P. (2013). The 1940s. [Online]. Available: http://www.retrowaste.com/1940s/ [Accessed 6 August 2014].
  3. Barrow, M. (2013). Food Rationing. [Online]. Available: http://resources.woodlands-junior.kent.sch.uk/homework/war/rationing2.html [Accessed 6 August 2014].
  4. Barrow, M. (2013). Food Rationing. [Online]. Available: http://resources.woodlands-junior.kent.sch.uk/homework/war/rationing3.html [Accessed 6 August 2014].
  5. Craig, T. (2011). How Were The Styles of Women’s Fashion In The United States Influenced by World War II During The 1940s? [ebook]. USA: Glamourdaze. Available at: http://glamourdaze.com/world-war-two-fashion [Accessed 6 August 2014].
  6. (2010). 1940’s Fashion – The 1940 Silhouette. [Online]. Available: http://glamourdaze.com/2010/10/1940s-fashion-1940-silhouette.html [Accessed 6 August 2014].
  7. (2010). 1940s Make-up Guide. [Online]. Available: http://vintagemakeupguide.com/1940s-look/ [Accessed 6 August 2014].
  8. (2001). 1940s Makeup Guide. [Online]. Available: http://www.return2style.de/swingstyle/makeup/40amimup.html [Accessed 6 August 2014].

1920 – 1929: Girlfriend-Boyfriend Relationship

“When I first met her, I knew in a moment that I would have to spend the next few days re-arranging my mind, so there’d be room for her to stay.” – The Great Gatsby   

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The “Roaring Twenties”, also known as the “Jazz Age” (Diamond, 2012), was the era of freedom. It was an era unlike any before its time, with the birth of “Flappers”, jazz, mass culture and women’s’ right to vote! The world was in the recovering process from the repercussions of World War I, and the bruises of the corset.

As people rejoiced in these newfound freedoms, there were also newfound restrictions. On the 16th of January, 1920, the federal Volstead Act closed every tavern, bar and saloon in the United States (History.come, 2010). This caused the liquor trade to go underground, where it was controlled by “bootleggers”, “racketeers” and gangsters, such as Al Capone (History.com, 2010). It was illegal to sell any drink that had a higher alcohol percentage than 0.5%, although this did not stop the jazz frenzy. Elder citizens of the time had a growing resistance to this rebellion against conformity of the jazz era because of its “moral disasters” (History.com, 2010), although the younger generations thrived on the freedom.

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To further escape the aftermath of World War I, the world retreated to bright colours, dancing and the soulful music of jazz. For women, fashion did a 180 degree turn. It changed drastically from the idealistic, elegant, statuesque pin-up girl, to the short, boyish, flat-chested flapper girl. Skirts were shortened, make up darkened and women began to smoke and drink in public, which was unheard of, as it was considered “unladylike” at the time (History.com, 2010).

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The “flapper” (Diamond, 2012), became the new desired ‘look’ for women of the 20’s. Dresses were short, or long, but exposed a lot more of the female figure than in previous ages. Dresses were made with a square or straight neckline, to show more skin with their newfound freedom of sexuality, although flat chests were preferred to larger breasts. The ideal silhouette was a ‘boyish’, box figure. Dresses were designed for dancing, with lots of elaborate decorations, bright colours and “spaghetti straps” (Diamond, 2012). All everyone wanted to do was dance; the BlackBottom, the Charleston, the Fox Trot and more. Dance marathons became a popular activity, where couples would dance for hours, days, sometimes weeks without rest. The longest running dance marathon lasted 22 weeks and three-and-a-half days!

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For men, fashion became simpler, with all eyes being on the “flapper girls” (Borisova, 2013). The main change was seen in formal clothing, with the idea of creating a stronger silhouette and an overall striking appearance (Borisova, 2013). At the start of the deacde, Men wore “Oxford bags” (Borisova, 2013), which were baggy trousers that had originated from Oxford University. However, thanks to the impact of jazz on fashion, these “Oxford bags” were soon accompanied by skinny trousers with tight-waisted jackets (Borisova, 2013).

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An important part of every man’s attire was his hat. No man every left home without his hat on. “Boaters” and “Skimmers”, which were flattop, stiff-brimmed hats, were popular at the time, although none compared to the timeless felt fedora (Borisova, 2013).

- 500 Words.

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References:

  1. Diamond, D. (2012). The Roaring 20’s. [Online]. Available: http://closetjane.blogspot.com/2012/11/style-era-roaring-20s.html [Accessed 6 August 2014].
  2. Borisova, S. (2013). 1920’s Men’s Fashion. Oh My God, it’s Gatsby Style! [Online]. Available: http://oh-my-god-its-pin-up.blogspot.com/2013/06/1920s-mens-fashion-oh-my-god-its-gatsby.html [Accessed 6 August 2014].
  3. com. (2010). The Roaring Twenties. [Online]. Available: http://www.history.com/topics/roaring-twenties [Accessed 6 August 2014].
  4. (n.d.). Roaring Dance! [Online]. Available: http://my.ilstu.edu/~lmerri/uhigh/1920’s/Homepage.htm [Accessed 6 August 2014].